Email marketing is still one of the most profitable types of marketing at your disposal. But keep in mind that in order to run a successful advertising campaign using your own e-mail newsletter, you must have a fairly large subscriber base. In order for the creation of a high-quality contact list to be easy for you, you can use the following practical tips:
10 simple but effective ways to attract new subscribers to your e-mail newsletter:
1. Place the registration form on each page of the site
Visitors to your site can go to any of its pages. That is why you should place the registration form on each web page so that they can see it in any part of your site.
2. Let the registration form be at the top of the page
According to a recent study, web users spend 80% of their time searching for information on web pages. This means that your registration form should be in the most visible place, which, as a rule, is at the top of the page so that your readers do not have to use scrolling to search for registration without having to.
3. Explain the benefits of registration
Do not just post the registration form on the site without any comments for visitors. You need readers to know why they should subscribe to your e-mail newsletter, indicate their benefits, advantages in this. For example, you might write something like this: “Register today to receive exclusive messages every week.”
4. Tempt people with free resources
George Carlin once said that people will do whatever you ask for, just as much as you give them free benefits. The same applies to attracting subscribers to your e-mail newsletter. Offer them a free e-book, white paper or instant coupons for signing up - and you'll see that there will be significantly more subscribers.
5. Use all opportunities for customer registration
If you have a physical store, place the simplest ad with the address of the subscription page in it - this is also a good way to register customers, it is possible that many of them will want to join your e-mail newsletter. You can also increase your client list at exhibitions, conferences and other events where you participate.
6. Share links
You can use this method so that the address of your email newsletter can be seen on various social networks and blogs by Internet users. This link exchange allows you to distribute information about your site and gives even more opportunities for readers to subscribe to it.
7. Do not forget about social networks
Let more and more people find out what benefits you offer to subscribers to your e-mail newsletter. Post your announcements wherever possible, so that your readers on social networks can also register and take advantage of exclusive deals.
8. Include the registration link or the registration form itself at the bottom of your blog
You can not only post the registration form on your main site, but you can also create a smaller version of the registration form and post it on your blog. This will be another benefit for you.
9. Try different ways to apply for your registration form.
Experiment, create, test. You never know how one simple adjustment can change everything. Using different styles for the registration form or moving it from one side to the other can really affect the number of subscriptions.
10. Indicate the link to the registration form in all correspondence by email
Remember to include a link to the registration form and use the call to action in your emails. Thus, whenever you communicate with people by e-mail, they will see your offer and will not be able to resist, so as not to register.
Do you have a lot of email addresses in your subscription database? What methods did you use to attract your subscribers? Tell us about it.
